primark - 2357 Words

A critical analysis of Primark AREA OF STUDY Primark is a company which sells clothing, accessory, shoes and home products. Its first store opened in Dublin in 1969 and expanded significantly in the later years. In 1973, Primark moved into Great Britain and now have 152 stores in the UK (Primark company website, 2010). Primark as one of the important clothing retailers in the UK, overtaking Asda and became the NO1 low price retailer in 2009 (Hall, 2009). Children clothing are become more and more important in the recent years because the country s fertility rate booms (Askbaby, 2010). Primark increased its market share in the children clothing which could help in boosting the whole sale (Fletcher, 2007). According to Smithers,†¦show more content†¦The reasons for Primark’s choose can be explain as follow: Firstly, the birth rate in UK are increasing which push the population grow (Jones, 2009). This means there would have more and more young generation in the UK in future years. Secondly, Primark focuses on the fast fashion which is very popular among young customers. Many retailers, such as Primark’s competitors, TOPSHOP and HM are working hard to get key catwalk trends from the drawing board to the shelves as quickly as possible (BBC NEWS, 2004). Thirdly, Primark choose a differentiated marketing. Instead of follow its competitors’ strategic, for example, Asda George selling cheap clothing to its targe t customers below 25 years old and MS selling more expensive clothing to customer who beyond 40 years old. Primark not only sell cheap price but also fashionable clothing in order to be more competitive (Independent, 2007). Then, I would explain the segmentation criteria used in targeting these markets. Firstly, Primark use world region in targeting its market in geographic. Although all the retailer shops for Primark are still in Europe countries, there are still have different strategic from counties to counties. The IRISH TIME (2000) pointed out that the UK market is very different to the Irish one and so Primark identified a need for expansion. Secondly, Primark use several sections in demography in targeting markets, such as ageShow MoreRelatedPrimark Essay2701 Words   |  11 PagesPrimark Retail 1. Introduction of Primark. ï  ¬ Background Our research purpose Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwearRead MorePrimark Analysis1496 Words   |  6 Pagesï ¿ ¼ INTRODUCTION Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoesRead MorePrimark Case Study4613 Words   |  19 PagesFEBRUARY 2009 MBA Semester 1 Technology and Management in the Information Age PRIMARK [pic] LIST OF GROUP MEMBERS |Surname |First Name |Student ID Number | | | | | | | | Read MorePest Analysis of Primark Stores Ltd2438 Words   |  10 PagesOrganisations And Environment PEST Analysis On Primark Stores Ltd Contents Introduction 1 Economic Factors 1-2 Technological Factors 2-3 Social Factors 3-4 Political FactorsRead MorePrimark Structural and Organisation Report1707 Words   |  7 PagesPerformance: Page 6Company Information: Pages 7Consolidated Income Statement: Page 8Consolidated Balance Sheet: Page 9Company Balance Sheet: Page 10Bibliography: Page 11Managerial Finance Report: Primark Stores LimitedIntroductionPrimark Stores Limited is a subsidiary of Associated British Foods PLC, and Primark has become a well established family name in recent years. It has set a benchmark for many companies to follow in a segment of the market labelled the value sector. The company was founded toRead MorePrimark3530 Words   |  15 PagesPrimark Case Study Contents: 1: Exclusive Summary 2: Brand Introduction 3: Task 1: Target Market 4: Task 2: Environmental Analysis 5: Task 3: Growth Strategies With Respect To 6: Task 5: Poster Design For Advertising Campaign 7: Task 7: Ethics 8: Appendix 9: Reference Exclusive Summary: This marketing report will provide an integrated marketing campaign for Primark to expand its businesses to Boston, the USA, and Milan, Italy. It will use relevant marketing theories and strategies,Read MorePrimark3404 Words   |  14 PagesBU7702 ASSIGNMENT2 Introduction: This report explains about marketing concept, its important and critically evaluates the nature, role and vale of marketing activities of Primark retail store. Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization’s success. The concept of marketing is being redefined all the time. In early days people used to think the function of marketing is nothing but the establishment of contact between the sellerRead MorePrimark4421 Words   |  18 Pagescosts are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want. In this report, we are proposing a  £1 million investment to expand Primark’s retail operations into the France market. This expansion involves establishing retail store in key location across France, building distribution Centre, introducing online retail platforms. COMPANY DESCRIPTION Brief description of the Company PRIMARK is a leading retail and one ofRead MoreCeecee Case Study Analysis9518 Words   |  39 PagesTwiggy and musician Danny Minogue, to raise the company’s profile. | Supplier Source | MS uses an open supplier to source their products. | PENNEYS | Objectives | Primark is a retail group in the value sector, recognised in some well-developed European countries. First established in 1969 as Penneys in Mary St (Dublin), Primark Stores Limited is a subsidiary of Associated British Foods (ABF). Its key business goal is to provide what the public needs in a good quality, low price way. They planRead MorePrimark and Oxfam2330 Words   |  10 Pagesï » ¿Primark and Oxfam Marketing Purpose and Techniques Contents Introduction____________3 Oxfam________________4 Primark_______________7 Charts Tables _______10 Appendix_____________12 Introduction This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques, we have investigated both companies

The s Their Eyes Were Watching God By Zora Neale Hurston

Societal standards are set in place so one can stay inside the box. But what happens when the boundaries begin to be pushed open and torn down? It has been discovered through many classic novels and historical events that alienation can occur as a result of these broken barriers. By definition, alienate means â€Å"to cause (someone) to stop being friendly, helpful, etc., towards you† (Merriam-Webster). This is a major factor in Zora Neale Hurston’s, Their Eyes Were Watching God. Hurston is able to grasp the moral values and societal standards of gender and race in an African American society in the early 1900’s perfectly. She does this through her subjective alienation and psychological progression of the main character, and protagonist, Janie. Most directly, Janie was alienated by her Grandmother. Janie sought after a natural and passionate relationship with a man from the beginning, believing that marriage was the only option for a young woman such as herself. Throughout her journey she desired a perfect relationship. She thought that a mutual love would quench her desire, while her grandmother sought for her merely a good man, which caused resentment to arise inside Janie. â€Å"Please don’t make me marry Mr. Killicks†¦ Lemme wait, Nanny, please, jus’ a lil bit mo,† ( Hurston 15). Her Grandmother forced upon her a marriage she did not want. â€Å"Neither can you stand lone by yo’self,† a statement that her grandmother made quite evident (Hurston 15). It is from her grandmother that sheShow MoreRelatedAnalysis Of Zora Neale Hurston s The Eyes Were Watching God Essay1690 Words   |  7 PagesIntersectionality is the study of identity that looks at how different aspects of identity intersect with each other to form specific and differing experiences of oppression. Zora Neale Hurston deals with the intersection of race and gender through the story of Janie in Their Eyes Were Watching God. However, rather than seeing the way in which Hurston deals with this intersection, the author Richard Wright claims, â€Å"The sensory sweep of her novel carries no theme, no message, no thought. In the main, her novelRead MoreAnalysis Of Zora Neale Hurston s The Eyes Were Watching God 2388 Words   |  10 PagesZora Neale Hurston grew up in a predominantly African American town and because of how she grew up, she did not experience the segregation and prejudice that other African Americans felt in their daily lives until she moved from her hometown at a much older age. Because her community was predominantly colored, she grew up embracing her ethnicity instead of learning she should feel ashamed of her ethnicity and the white people surrounding her had more worth. Hurston, shows in her works Their EyesRead MoreZora Neale Hurston s Their Eyes Were Watching God1913 Words   |  8 Pagesas Janie uses her experience with the pear tree to compare each of her relationships, but it is not unti l Tea Cake that she finds â€Å"a bee to her bloom.† (106). The aim of this essay is to critically examine the pear tree in Zora Neale Hurston’s â€Å"Their eyes were watching God.† Furthermore, how it influenced Janie, and the term pear tree will be used in its broadest sense to refer to love. The significance of the pear tree for Janie reflects the view of love, nature, sexuality, been seen as aRead MoreAnalysis Of Zora Neale Hurston s Their Eyes Were Watching God1429 Words   |  6 Pagesthreatened by the undermining of their power, and one of these men committed a heinous act in order to suppress efforts to achieve equal rights for women. The concept of sexism embedded within the basis of society is reflected in Zora Neale Hurston’s Their Eyes Were Watching God. Hurston’s Reconstruction era tale centers on Janie, a character who attempts to find her own identity in a social structure that seeks to find it for her. The sexism underscores the struggles Janie must face in order to growRead MoreAnalysis Of Pico Iyer s The Eyes Were Watching God By Zora Neale Hurston1984 Words   |  8 Pagespeople. In his TED talk, Pico Iyer, discusses these questions about home, which aids in formulating a definition. One of his definitions is the place â€Å"where you find yourself,† which corresponds to the discussion of home in Their Eyes Were Watching God by Zora Neale Hurston (Iyer). The broadness of the definition makes it difficult to pin-point one location or person. Through Janie’s experience, a home for her is a place where she has a voice. This is paramount for Janie as it allows her to vocalizeRead More Zora Neale Hurston and Racial Equality Essay1284 Words   |  6 PagesZora Neale Hurston and Racial Equality       On September eighteenth, nineteen thirty-seven, Their Eyes Were Watching God, one of the greatest novels of this century, was published. It was met with mixed reviews. The major (white) periodicals found it enjoyable and simple, while black literary circles said it carries no theme, no message (Wright,1937). These evaluations are not mutually exclusive, but rather demonstrate the conception of Hurstons work as telling whites what they want to hearRead MoreJody Starks s All Of The Men1716 Words   |  7 PagesAs we can see Janie is using her voice to defend herself against what Jody Starks says to her, but Janie embarrasses Jody in front of all of the men because of what she says about Jody. This is the first time in the novel that Hurston gives Janie a voice/agency because usually Janie stays quiet and keeps her thoughts to herself. As the novel evolves Janie finally begins to gain a sense of voice and agency and gains the ability to be able to speak up for what she wants bec ause in the beginning ofRead MoreTheir Eyes Were Watching God1571 Words   |  7 PagesZora Neale Hurston and her novel Their Eyes Were Watching God During the Harlem Renaissance, African Americans experience a cultural exposure in literature art. It was a period of great achievement in African-American art and literature during the 1920s and 1930s. This surge gave birth to several authors, playwrights and dramatists, such as Zora Neale Hurston. Zora Neale Hurston is now considered among the foremost authors of that period, having published four novels, three nonfiction works, andRead MoreTheir Eyes Were Watching God by Zora Neale Hurston988 Words   |  4 PagesZora Hurston was an African American proto-feminist author who lived during a time when both African Americans and women were not treated equally. Hurston channeled her thirst for women’s dependence from men into her book Their Eyes Were Watching God. One of the many underlying themes in her book is feminism. Zora Hurston, the author of the book, uses Janie to represent aspects of feminism in her book as well as each relationship Janie had to represent her movi ng closer towards her independenceRead MoreTheir Eyes Were Watching By Zora Hurston1172 Words   |  5 PagesThe book their eyes were watching was written by Zora Hurston, and she tells the life story of a girl named Janie. It starts off with a metaphor explaining that women are the type to chase their dreams and even when it seems they can never accomplish it they never lose sight of it. Men on the other type to have dreams but instead of chasing like how Zora says women do they want their dream to come to them. The book is a frame narrative being and told by Zora but switches from Janie s point of view

Power Play Sport, the Media and Popular Culture free essay sample

Book Review Power Play: Sport, the Media and Popular Culture â€Å"Sport needs, attracts and must deal with money and power and the backers will always be looking to buy or take their share of the glory. How are we to police the line between the realms of power and play, economic space and social space? † (Goldblatt, 2007, as cited in Boyle Haynes, 2009). Power Play: Sport, the media and popular culture is written by Raymond Boyle and Richard Haynes (2009) and takes a deep look at the central role media plays in the life of sport. These â€Å"sports fans and media academics,† (pg. ix, Boyle Haynes, 2009) discuss how millions of fans around the world invest financially and emotionally into sport and its competitors and how the media play a central and crucial role in portraying and supplying information to the public. Different sports play an important role in the cultural life of countries and people and the media now, more than ever, has taken sport deep into the worlds of business and politics. We will write a custom essay sample on Power Play: Sport, the Media and Popular Culture or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This book is broken down into three sections which look in particular at the political economy of media sport; the relationship between sport, media and identity formations of gender, race and nation; and the consumption of sport and the role of audiences in the communication process. Television, sport and sponsorship are what is referred to by these authors as ‘a sporting triangle. ’ The authors take a look at the complex relationship which has evolved at the centre of national and international sport and how now more than ever, this relationship drives the shape and development of sporting contests. Boyle and Haynes (2009), state that â€Å"professional sport today relies mostly on commercial sponsorship and money from the sale of television rights for its financial survival,† (pg. 45). They are supported by Polley (1998) and Holt (1989) how argue that sponsorship of sport and athletes has always been present, just not the scale that it is today. They mention even as far back as the first modern Tour de France using the race to promote a local newspaper L’Equipe (Holt, 1989). Companies choose to sponsor sports and athletes for different reasons. They could be looking to achieve an increase in public profile of that company as well as increasing public awareness of the product or services that the company offers. With this view Boyle and Haynes (2009), discuss Whitson (1998) who focuses on North American sport from the early 1980s and he demonstrates the links and the evolution between professional sport and the media industries from the 80s to the 90s. Whitson declares that during this time there was an increase in the media corporations not only providing the television channel to deliver the sport but also owning the sports clubs involved. â€Å"Through vertical integration media corporations can control both distribution and content,† (Boyle Haynes, 2009, pg. 48). The Olympics are arguably the world’s largest sporting events and the relationship between broadcasters, companies and sponsors has developed over time with the constant increase in satellite and video technology. Television networks fought to secure the rights to screen these events and this lead to excessive amounts of money being spent. Organisers soon realised that after the â€Å"spiral in television fees were levelling out,† (Boyle Haynes, 2009, pg 53), they would need to target alternative sources of revenue. This is where companies such as Coca-Cola, McDonald’s and Visa began their sponsorship of the Olympics in LA, 1984. With this review of the sponsorship and the Olympics, Boyle and Haynes (2009) conclude that the LA games â€Å"were a celebration of corporate capitalism, an arena where human activity was transformed into an economic process that fuelled the consumption of corporate goods and services. Sport has become synonymous with corporate image, television entertainment and consumer capitalism and, for sponsors and marketers, global sporting events will never be the same again,† (pg. 53). Mediated sport is constantly saturated with ideas, images and values which often reflect, construct and challenge attitudes which filter through wider society. â€Å"The issues around media representations are fundamentally about power and status in society. A community’s or individual’s ability to feel themselves represented accurately in media discourse is in part related to assumptions about the power of the media to shape and change public opinion,† (Jarvie, 1991, as cited in Boyle Haynes, 2009, pg. 108). The authors here use particular examples of British athletes whose media portrayal has influenced the opinion of the public. After the bombings and the attempted bombings of London in 2005, British boxer Amir Khan of Pakistani background, was shown under a new light by the media, one which was very different to that when he was in the 2004 Olympics. He rose to fame in the Athens Olympics winning a silver medal at the age of 17 and received a warm welcome when he returned to his home town in England. A year later and two days after the London bombing, he fought his first professional bout. This came just after London police had announced that the four suspects of the bombings were British citizens of Pakistani origin. According to the authors and Burdsey, (2007), â€Å"the media coverage of his first professional fight was delivered in the context of the London bombings and the wider crisis in the ideology of multiculturalism that exists in the shadow cast by such horrific events,† (pg. 113). The reaction of Khan to this event and the media coverage of his comments and boxing display was one that the authors call a â€Å"public display of Britishness,†(pg. 13). Several public statements affirming his British Muslim identity were made and a Union Jack stitched together with the Pakistan flag were displayed. Burdsey (2007) agrees with the authors that â€Å"Khan’s emerging career in boxing had come at a critical conjuncture in identity politics in the UK and coming from the arena of sport opened up interesting vistas from which to analyse how the pl ay of historical events and the processes of inter-cultural exchange impact on debates of race, ethnicity and national identity,† (cited in Boyle Haynes, 2009, pg. 13). Race, ethnicity and national identities are connected deeper in the roles of media than other issues. Boyle and Haynes (2009) conclude this section of the book saying that more accurate and sensitive treatment by the media is needed around the issues of race and ethnicity but this â€Å"may remain difficult to achieve given the at time too cosy relationship between the media and sporting industries,† (pg. 120). Continuing on from race and ethnicity in sport, the next section looks at the differences of gender representation in sport and society by the media. The authors begin by mentioning that women’s participation in sport has been obstructed on many levels throughout the history of modern sport. Messner (2007) agree with the authors and states that while there are growing participation rates in sport by women, a change has not really been reflected in the media coverage of women in sport. Men and women and their stereotypes are looked at most frequently through sport than any other public domain and this differentiation of physical prowess is confirmed by the disproportionate media treatment of men’s sports over women’s sport (Boyle Haynes, 2009; Creedon, 1994; Bernstein, 2002). The authors looked at lots of research done looking at the amount of media coverage of women’s sport, in particular noting Smith’s (1995) research which indicated about 3% of the total sports news and images were those about female athletes and sports. Over a decade later, these statistics were found to be quite similar (King, 2007). Furthering on from this discussion and from a US perspective, Tuggle et al. 2007) looked at the coverage of female athletes at the 2004 Olympics and suggested that although the coverage overall of women was more than fair given their medal success and participation rates, â€Å"typically for female athletes to garner media coverage, even in the Olympics, they must be involved in socially acceptable individual sports rather than in team sports. Women who take part in sports involving either power or hard body contact are particularly unlikely to receive media coverage, (Tuggle et al. , 2007, as cited in Boyle and Haynes, 2009, pg. 127). The authors can see that there is slowly a change coming in the way female sports are represented in the media. They consider the differences between that success and power for both genders in sport and the stereotypes that have been created overtime can only be changed depending on the media portrayal. There are numerous amounts of books describing the relationship between sport and the media and this book provides a substantial summary to what I think to be some key ideas and issues relating to this topic. Starting by looking at the history between media and sport helped me to develop an opinion regarding the theme of the book. Being a British book, it was always going to look at things from mainly a British perspective but I believe that the authors should have contrasted issues regarding media and sport in England to similar issues in other countries, not just the USA. The authors referred to many other authors and researchers but I found that those they referenced were always backing up their original opinions. I would have liked to have read more opinions opposing their ideas and then seeing how Boyle and Haynes could further disprove the other theories. The final section of the book discusses that with the ever changing world we live in, it will always be difficult to predict future developments between the media and sporting industries. Boyle and Haynes conclude and summarise that â€Å"despite various trials and tribulations, sport’s historical relationship with the media has largely been one of mutual benefit,† (pg. 222). Simply, the broadcast media have helped create truly national and international sporting events and in the process given access to millions of people, consumers and citizens. By doing this the media has dictated what sports should be shown and how they should be presented. Professional Statement * The perceptions and attitudes toward female and male athletes from the public are very different depending on the way the media portray them. * Issues of race, ethnicity and national identities are present in every country and the different ways the media represents stories affect the opinions and views of the public and their cultural stance. * Money and sponsorship within the context of sport influences choices made by businesses, athletes, viewers and the public. After reading this book and thinking about the concepts and ideas raised, I believe that in my future profession as a teacher I will consider the role media plays in developing opinions in my students. As a PE, health and outdoor education teacher, I am aware of the issues that can be raised in my classes, particularly concerning gender and identity in sport. Everyone should have an equal opportunity and I will be sure to discuss the positives and negatives affecting the students’ opinions of media and sport in the community. References Berstein, A. (2002) Is it time for a victory lap? Changes in the media coverage of women in sport,’ International Review for the Sociology of Sport, 37 (3-4), 415-28. Burdsey, D. (2007) ‘Role with the punches: the construction and representation of Amir Khan as a role model for multiethnic Britain,’ Sociological Review, 55 (3), 611-31. Creedon, P. (1994) Women, Media and Sport: Challenging the Order. London: Sage. Goldblatt, D. (2007). ‘Taking sport seriously,’ Prospect, No. 141, December. Holt, R. (1989) Sport and the British. Oxford: Oxford University Press. Jarvie, J. (1991) ‘Sport, racism and ethnicity,’ in G. Jarvie (ed. ), Sport, Race and Ethnicity. London: Falmer. King, C. (2007) ‘Media portrayals of male and female athletes: a text and picture analysis of British national newspaper coverage of the Olympic Games since 1948,’ International Review for the Sociology of Sport, 42 (2), 187-99. Messner, M. A. (2007) Out of Play: Critical Essays on Gender and Sport. Albany, NY: State University of New York Press. Polley, M. (1998) Moving the Goalposts: A history of Sport and Society since 1945. London: Routledge. Smith, S. J. (1995) ‘Women, Sport and the British Press: The Under-representation of Sporting Females. ’ Unpublished BA (Hons) Film and Media Studies dissertation, Stirling, University of Stirling. Tuggle, C. A. , Huffman, S. Rosengrad, D. (2007) ‘A descriptive analysis of NBC’s coverage of the 2004 Summer Olympics,’ Journal of Sports Media, 2 (1), 54-75. Whitson, D. (1998) ‘Circuits of promotion: media, marketing and the globalization of sport,’ in L. A. Wenner (ed. ), MediaSport. London: Routledge.

When John Stienbeck Translated The Tales Of King Arthur He Realized Th

When John Stienbeck translated the tales of King Arthur he realized that he needed to maintain the elements of human nature that appeared through out the original stories. There are many examples of human nature in the sections of the book that we have read, there are good and bad aspects of human nature portrayed through the book and I will only mention a few. One example is when King Arthur tells the Lady of the Lake that he will do anything that she wants in exchange for the sword Excalibur. It is human nature to be quick to promise things when there is something important to us in exchange. We are more likely to do what ever it takes in order to get something we really "need". It is very rare for people to think before they act in situations like this; it seems that there are no consequences in times like these. People aren't only quick to promise things though, we are also very quick to judge things and people as well. An example of that from the book is when Balin asks to try to pull the sword from Lady Lyles' cloak, she refuses him at first because she thinks he looks like a peasant. To her " No person who looks like a peasant could be noble enough to conquer such a glorious task." Then, the sense of other people led her to let him try, and he pulled the sword, like she thought he couldn't. " Don't judge a book by its cover." One good thing in this book that relates to human nature, is people's willingness to stand up for their friends and people they care about. All through the book people are avenging their brother's or father's death. While that's not quite the case to day, people always try to get people back for the wrongs they have done. Whether it is through the legal system or through illegal activities, people are rarely afraid to avenge the unjust death of a loved one. Human nature is every where in this book, making promises without thinking of the consequences, being quick to judge, and "avenging" loved ones, are just a few. Human nature has many good and bad forms through this book. But I hope the general human nature is good.