primark - 2357 Words

A critical analysis of Primark AREA OF STUDY Primark is a company which sells clothing, accessory, shoes and home products. Its first store opened in Dublin in 1969 and expanded significantly in the later years. In 1973, Primark moved into Great Britain and now have 152 stores in the UK (Primark company website, 2010). Primark as one of the important clothing retailers in the UK, overtaking Asda and became the NO1 low price retailer in 2009 (Hall, 2009). Children clothing are become more and more important in the recent years because the country s fertility rate booms (Askbaby, 2010). Primark increased its market share in the children clothing which could help in boosting the whole sale (Fletcher, 2007). According to Smithers,†¦show more content†¦The reasons for Primark’s choose can be explain as follow: Firstly, the birth rate in UK are increasing which push the population grow (Jones, 2009). This means there would have more and more young generation in the UK in future years. Secondly, Primark focuses on the fast fashion which is very popular among young customers. Many retailers, such as Primark’s competitors, TOPSHOP and HM are working hard to get key catwalk trends from the drawing board to the shelves as quickly as possible (BBC NEWS, 2004). Thirdly, Primark choose a differentiated marketing. Instead of follow its competitors’ strategic, for example, Asda George selling cheap clothing to its targe t customers below 25 years old and MS selling more expensive clothing to customer who beyond 40 years old. Primark not only sell cheap price but also fashionable clothing in order to be more competitive (Independent, 2007). Then, I would explain the segmentation criteria used in targeting these markets. Firstly, Primark use world region in targeting its market in geographic. Although all the retailer shops for Primark are still in Europe countries, there are still have different strategic from counties to counties. The IRISH TIME (2000) pointed out that the UK market is very different to the Irish one and so Primark identified a need for expansion. Secondly, Primark use several sections in demography in targeting markets, such as ageShow MoreRelatedPrimark Essay2701 Words   |  11 PagesPrimark Retail 1. Introduction of Primark. ï  ¬ Background Our research purpose Primark, which was build up in Ireland, is one of the fast fashion leaders in the UK retail market. The all 181 stores spread over Ireland, Spain, and the UK. The competitive advantage of the group is producing volume clothes and selling them in cheap price. Primark sell different catalogue product, women clothing, men clothing, shoes, accessories, baby clothing, children clothing, underwear, swimwear and nightwearRead MorePrimark Analysis1496 Words   |  6 Pagesï ¿ ¼ INTRODUCTION Primark is an Irish clothing brand, with over 200 stores over the world in countries such as Ireland, United Kingdom, Germany, Spain, Portugal, Netherlands or Belgium. It is considered one of the most important ‘fast fashion’ leaders in the UK retailing market. Its main and notable differentitive key points is producing large volume of clothing and selling them at a very cheap price. It has several lines to cover as many targets as possible such as women clothing, men clothing, shoesRead MorePrimark Case Study4613 Words   |  19 PagesFEBRUARY 2009 MBA Semester 1 Technology and Management in the Information Age PRIMARK [pic] LIST OF GROUP MEMBERS |Surname |First Name |Student ID Number | | | | | | | | Read MorePest Analysis of Primark Stores Ltd2438 Words   |  10 PagesOrganisations And Environment PEST Analysis On Primark Stores Ltd Contents Introduction 1 Economic Factors 1-2 Technological Factors 2-3 Social Factors 3-4 Political FactorsRead MorePrimark Structural and Organisation Report1707 Words   |  7 PagesPerformance: Page 6Company Information: Pages 7Consolidated Income Statement: Page 8Consolidated Balance Sheet: Page 9Company Balance Sheet: Page 10Bibliography: Page 11Managerial Finance Report: Primark Stores LimitedIntroductionPrimark Stores Limited is a subsidiary of Associated British Foods PLC, and Primark has become a well established family name in recent years. It has set a benchmark for many companies to follow in a segment of the market labelled the value sector. The company was founded toRead MorePrimark3530 Words   |  15 PagesPrimark Case Study Contents: 1: Exclusive Summary 2: Brand Introduction 3: Task 1: Target Market 4: Task 2: Environmental Analysis 5: Task 3: Growth Strategies With Respect To 6: Task 5: Poster Design For Advertising Campaign 7: Task 7: Ethics 8: Appendix 9: Reference Exclusive Summary: This marketing report will provide an integrated marketing campaign for Primark to expand its businesses to Boston, the USA, and Milan, Italy. It will use relevant marketing theories and strategies,Read MorePrimark3404 Words   |  14 PagesBU7702 ASSIGNMENT2 Introduction: This report explains about marketing concept, its important and critically evaluates the nature, role and vale of marketing activities of Primark retail store. Marketing concept is an ever learning and never ending concept. Marketing plays a vital role in any organization’s success. The concept of marketing is being redefined all the time. In early days people used to think the function of marketing is nothing but the establishment of contact between the sellerRead MorePrimark4421 Words   |  18 Pagescosts are lower. For example, Primark work with a variety of manufacturers from around the world to provide consumers with what they want. In this report, we are proposing a  £1 million investment to expand Primark’s retail operations into the France market. This expansion involves establishing retail store in key location across France, building distribution Centre, introducing online retail platforms. COMPANY DESCRIPTION Brief description of the Company PRIMARK is a leading retail and one ofRead MoreCeecee Case Study Analysis9518 Words   |  39 PagesTwiggy and musician Danny Minogue, to raise the company’s profile. | Supplier Source | MS uses an open supplier to source their products. | PENNEYS | Objectives | Primark is a retail group in the value sector, recognised in some well-developed European countries. First established in 1969 as Penneys in Mary St (Dublin), Primark Stores Limited is a subsidiary of Associated British Foods (ABF). Its key business goal is to provide what the public needs in a good quality, low price way. They planRead MorePrimark and Oxfam2330 Words   |  10 Pagesï » ¿Primark and Oxfam Marketing Purpose and Techniques Contents Introduction____________3 Oxfam________________4 Primark_______________7 Charts Tables _______10 Appendix_____________12 Introduction This report is based on the marketing techniques/ skills of Primark and Oxfam based on their products/services. Before we can understand the effectiveness of the marketing techniques, we have investigated both companies